HUE, a tech company known for its innovative solutions for artists, creatives, and brands, recently collaborated with Austrian artist Erwin Wurm to produce an augmented reality (AR) sculpture called “Ghost.” The artwork premiered at the first-ever South Korea edition of the Frieze art fair and was featured in the Lehmann Maupin gallery’s booth.

“Ghost” is an AR version of Wurm’s large-scale sculpture made of aluminum and stands three meters tall. It features a flattened and anthropomorphized set of clothing and shoes with a subtle, animated breeze rippling through the clothes. The work is a continuation of Wurm’s exploration of themes such as absurdity versus the mundane, clothing as a second skin, and the body as a sculptural medium.

Click here to view the augmented reality artwork, live from your mobile device: https://hue.live/app/art/Q8SXaSX

Lehmann Maupin’s participation in the Frieze Seoul art fair showcases their gallery’s global program and connects it to their activity in Korea. The gallery presented new and historical works by celebrated artists such as McArthur Binion, Do Ho Suh, Lee Bul, Heidi Bucher, Nari Ward, and Teresita Fernández. One of the highlights of their booth was Wurm’s “Ghost,” which was accessible through their CollectAR platform.

Wurm is an internationally recognized artist known for his innovative One Minute Sculptures. In this series of performative works, he gives written or drawn instructions to participants that indicate actions or poses to perform with everyday objects such as chairs, buckets, fruit, or sweaters. His work has been exhibited in solo and group shows worldwide and is included in public and private collections.

HUE’s collaboration with Wurm and Lehmann Maupin represents a groundbreaking achievement in the use of AR technology in the art world. The company’s range of technological solutions includes AR, virtual reality (VR), machine learning (ML), and artificial intelligence (AI). They also support non-fungible token (NFT) artists with 3D modeling solutions and product visualization.

The South Korean art market is rapidly growing, and Lehmann Maupin’s presence in the Frieze Seoul art fair demonstrates their commitment to the region. The gallery’s success at the fair can be attributed in part to the popularity of Wurm’s “Ghost,” which garnered a lot of attention from visitors.

HUE’s collaboration with Lehmann Maupin and Erwin Wurm to produce the AR sculpture at the Frieze Seoul art fair demonstrates the potential of technology to revolutionize the art world. The success of the artwork and the gallery’s booth at the fair reflects the growing interest in the South Korean art market and its significance in the global art scene. With their range of technological solutions, HUE is well-positioned to continue to push the boundaries of what is possible in art and technology.

Go to www.hue.live for more information on our AR platform.