{"id":107,"date":"2023-01-11T15:33:00","date_gmt":"2023-01-11T15:33:00","guid":{"rendered":"https:\/\/hue.live\/blog\/?p=107"},"modified":"2023-03-18T02:56:04","modified_gmt":"2023-03-18T02:56:04","slug":"erwin-wurms-latest-ar-sculpture-at-frieze-seoul-with-www-hue-live-hue-ar","status":"publish","type":"post","link":"https:\/\/hue.live\/blog\/erwin-wurms-latest-ar-sculpture-at-frieze-seoul-with-www-hue-live-hue-ar\/","title":{"rendered":"Erwin Wurm&#8217;s Latest AR Sculpture at Frieze Seoul with www.hue.live (HUE AR\u2122)"},"content":{"rendered":"\n<p>HUE, a tech company known for its innovative solutions for artists, creatives, and brands, recently collaborated with Austrian artist Erwin Wurm to produce an augmented reality (AR) sculpture called &#8220;Ghost.&#8221; The artwork premiered at the first-ever South Korea edition of the Frieze art fair and was featured in the Lehmann Maupin gallery&#8217;s booth.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"1000\" src=\"https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/cf1c8acd37b20077281d9773f0f9ba27.jpeg\" alt=\"\" class=\"wp-image-109\" srcset=\"https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/cf1c8acd37b20077281d9773f0f9ba27.jpeg 935w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/cf1c8acd37b20077281d9773f0f9ba27-281x300.jpeg 281w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/cf1c8acd37b20077281d9773f0f9ba27-768x821.jpeg 768w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/cf1c8acd37b20077281d9773f0f9ba27-580x620.jpeg 580w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/cf1c8acd37b20077281d9773f0f9ba27-860x920.jpeg 860w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><figcaption class=\"wp-element-caption\">Lehmann Maupin Seoul: 213 Itaewon-ro, Yongsan-gu, Seoul, South Korea <\/figcaption><\/figure>\n<\/div>\n\n\n<p>&#8220;Ghost&#8221; is an AR version of Wurm&#8217;s large-scale sculpture made of aluminum and stands three meters tall. It features a flattened and anthropomorphized set of clothing and shoes with a subtle, animated breeze rippling through the clothes. The work is a continuation of Wurm&#8217;s exploration of themes such as absurdity versus the mundane, clothing as a second skin, and the body as a sculptural medium. <\/p>\n\n\n\n<p>Click <a href=\"https:\/\/hue.live\/app\/art\/Q8SXaSX?utm_medium=blog&amp;utm_source=hueblog&amp;utm_campaign=erwin+wurm+ghost\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to view the augmented reality artwork, live from your mobile device: <a href=\"https:\/\/hue.live\/app\/art\/Q8SXaSX?utm_medium=blog&amp;utm_source=hueblog&amp;utm_campaign=erwin+wurm+ghost\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/hue.live\/app\/art\/Q8SXaSX<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Erwin Wurm | Ghost, 2022 | CollectAR\" src=\"https:\/\/player.vimeo.com\/video\/744229976?h=53cd4f59d1&amp;dnt=1&amp;app_id=122963\" width=\"1160\" height=\"653\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">&#8220;GHOST&#8221; by erwin wurm, produced by www.hue.live<\/figcaption><\/figure>\n\n\n\n<p>Lehmann Maupin&#8217;s participation in the Frieze Seoul art fair showcases their gallery&#8217;s global program and connects it to their activity in Korea. The gallery presented new and historical works by celebrated artists such as McArthur Binion, Do Ho Suh, Lee Bul, Heidi Bucher, Nari Ward, and Teresita Fern\u00e1ndez. One of the highlights of their booth was Wurm&#8217;s &#8220;Ghost,&#8221; which was accessible through their CollectAR platform.<\/p>\n\n\n\n<p>Wurm is an internationally recognized artist known for his innovative One Minute Sculptures. In this series of performative works, he gives written or drawn instructions to participants that indicate actions or poses to perform with everyday objects such as chairs, buckets, fruit, or sweaters. His work has been exhibited in solo and group shows worldwide and is included in public and private collections.<\/p>\n\n\n\n<p>HUE&#8217;s collaboration with Wurm and Lehmann Maupin represents a groundbreaking achievement in the use of AR technology in the art world. The company&#8217;s range of technological solutions includes AR, virtual reality (VR), machine learning (ML), and artificial intelligence (AI). They also support non-fungible token (NFT) artists with 3D modeling solutions and product visualization.<\/p>\n\n\n\n<p>The South Korean art market is rapidly growing, and Lehmann Maupin&#8217;s presence in the Frieze Seoul art fair demonstrates their commitment to the region. The gallery&#8217;s success at the fair can be attributed in part to the popularity of Wurm&#8217;s &#8220;Ghost,&#8221; which garnered a lot of attention from visitors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4-1024x768.jpeg\" alt=\"\" class=\"wp-image-118\" srcset=\"https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4-1024x768.jpeg 1024w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4-300x225.jpeg 300w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4-768x576.jpeg 768w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4-580x435.jpeg 580w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4-860x645.jpeg 860w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4-1160x870.jpeg 1160w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4-1320x990.jpeg 1320w, https:\/\/hue.live\/blog\/wp-content\/uploads\/2023\/03\/afdb2a82d0c16ae6eaf8c99c4f1abec4.jpeg 1333w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">HUE&#8217;s augmented reality sculpture produced for erwin wurm in front of Lehmann maupin new york<\/figcaption><\/figure>\n<\/div>\n\n\n<p>HUE&#8217;s collaboration with Lehmann Maupin and Erwin Wurm to produce the AR sculpture at the Frieze Seoul art fair demonstrates the potential of technology to revolutionize the art world. The success of the artwork and the gallery&#8217;s booth at the fair reflects the growing interest in the South Korean art market and its significance in the global art scene. With their range of technological solutions, HUE is well-positioned to continue to push the boundaries of what is possible in art and technology.<\/p>\n\n\n\n<p>Go to <a href=\"http:\/\/www.hue.live\" target=\"_blank\" rel=\"noreferrer noopener\">www.hue.live<\/a> for more information on our AR platform.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HUE.LIVE #1 Art Sales Tool For The Real World www.hue.live\" width=\"1160\" height=\"870\" src=\"https:\/\/www.youtube.com\/embed\/bzZMJVzmLag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>HUE, a tech company known for its innovative solutions for artists, creatives, and brands, recently collaborated with Austrian artist Erwin Wurm to produce an augmented reality (AR) sculpture called &#8220;Ghost.&#8221; The artwork premiered at the first-ever South Korea edition of the Frieze art fair and was featured in the Lehmann Maupin gallery&#8217;s booth. &#8220;Ghost&#8221; is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[32,31,33,34],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaborations","category-events","tag-ar","tag-augmented-reality","tag-erwin-wurm","tag-lehmann-maupin"],"_links":{"self":[{"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":7,"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/posts\/107\/revisions\/127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/media\/126"}],"wp:attachment":[{"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hue.live\/blog\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}